An important part of the shop floor is the counter display. Contrary to what the name implies, this type of communication material can be positioned throughout the shop. The counter display is an attractive tool for introducing and presenting new products.
At Retail Communications, we design a variety of presentation materials. We like to seek interaction with shoppers. Using counter displays, we can put your product under the spotlight – sometimes quite literally. An ideal point of sale and the optimal moment to attract the shopper’s attention, it lets you invite your consumer to try out the product, as it were.