Here are 12 tips to increase the customers in your shop. Find out how to capture customers’ attention, attract their interest and increase your sales. Explore the secrets to making your shop a vibrant location where customers love to return. 

 1. Eye-catching façade colours:

A powerful first impression starts with the façade. Choose a colour that not only stands out but also harmonises with your shop’s identity. Whether it is a vibrant red that radiates energy or a soothing blue that inspires confidence, the right façade colour can make passers-by curious and take the first step to explore your shop.

2. Creative window presentations:

The shop window is like a work of art that is constantly evolving. Use it as a dynamic canvas to showcase the diversity of your products. Creative window presentations are a visual attraction and invite passers-by to catch a glimpse of what you have to offer. Regular changes keep curiosity alive and show that there is always something new to discover.

3. Power of seasonal colours:

Tune your shop colours to the changing seasons. Not only does this add a fresh look, but it also creates a sense of timeliness and relevance. Seasonal decorations and colour palettes give a subtle nod to special events and holidays, keeping your shop in line with the zeitgeist. 

4. Attractive lighting:

Invest in thoughtful lighting to make your shop as attractive at night as it is during the day. Atmospheric lighting not only highlights your products but also creates an inviting ambience. Play with lighting effects to draw attention to specific areas and enhance the overall atmosphere.

5. Enticing entry signs:

Place eye-catching signs in front of your shop that invite passers-by to step inside. Short, catchy messages and mentions of special offers arouse curiosity and encourage impulsive decisions.

6. Green appearance with plants:

Add vibrant greenery to your shop window or outdoor space. Plants not only attract attention but also create a relaxed and welcoming atmosphere. They add a touch of nature, making your shop a breath of fresh air amidst urban bustle. 

7. Interactive elements:

Make use of modern technology by incorporating interactive elements in your shop window. Touchscreens with product information, QR codes for special offers, or even augmented reality experiences can actively engage passers-by and add a curiosity factor.

8. Colourful sidewalk signs:

Let colour speak on the pavement with vibrant signs that attract attention. Use colourful text and images to entice passers-by, and be clear about special offers or unique products to be found inside.

9. Unique facade text:

Make your shop name stand out with a facade text that is both unique and creative. A catchy slogan can put a smile on the face of passers-by and arouse their curiosity to discover more about what you have to offer.

10. Social media referrals:

Turn your shop window into a digital gateway by adding social media icons and hashtags. Encourage passers-by to follow you online for exclusive promotions, updates and a digital insight into the world of your shop.

11. Collaborations with local artists:

Add an artistic touch to your façade by collaborating with local artists. Temporary murals or art installations can not only captivate passers-by but also reinforce a sense of belonging to the local community.

12. Seductive fragrance sensation:

Enrich the experience around your shop by introducing subtle fragrances. Pleasant scent sensations, such as freshly baked bread or flowers, arouse curiosity and can create a positive association with your brand even before customers step inside. 

By applying these thoughtful tips, you will not only transform your shop into a visually appealing space, but also create an immersive experience that invites passers-by to cross the threshold and discover your unique world. Experiment with these strategies and discover which ones resonate best with your target audience and your shop’s identity. 

You see more and more big brands bringing scent into their branding. They have their own scent developed and distribute it in all their shops. By doing so, they create recognition based not only on visual elements but also on scent. Indeed, scent has the property of being remembered better than text, sound or images.


Interested?:  At Retail Communications, we are experts in both external and internal presentations and are always ready to serve you. Curious about what we can do for you in this area? Then click below to follow us on our social channels, send us an e-mail or contact us by phone.