Market insights
4 CREATIVE WAYS TO PROMOTE YOUR BRAND ON THE RETAIL FLOOR
In today’s world of retail, where competition is high, it can be difficult to make your brand stand out. It’s important to be creative in your marketing and advertising efforts to promote your brand and attract customers. Below are four creative ways to promote your retail brand.
THE 6 BENEFITS OF USING AN INFLUENCER BOX
In recent years, influencer marketing has grown tremendously. Companies are looking for ways such as an influencer box to highlight their products or services in an effective way…
CASE STUDY: TRANSFORM SINGLE-USE RETAIL DISPLAYS INTO MULTI-USE RETAIL DISPLAYS
A beverages & food brand is looking for permanent branding on the retail floor. However, it is important to have changeable branding tools. Why? To be able to change the branding and products every season. Therefore, It is important to find a solution for the brand that is sustainable.
HOLIDAY SEASON 2021: HOW DO RETAILERS HAVE TO PREPARE?
Only 7 weekends left until the Christmas weekend! Many people say it is the most wonderful time of the year. In our opinion it is, is it for you as well? Almost every street is lighted again and you can find decorated trees at every corner. The Holiday Season is very...
HOW A WINDOW DISPLAY CAN LEAD PASSERS-BY TO DECIDE WHETHER TO ENTER A STORE (OR NOT)
The power of a window display is turning people who passes a store, into customers. But, how? With an outstanding, well-thought out, and inviting plan. Furthermore, it has to fit your brand and/or store. The perfect window display could result in a passer-by to enter your store.
THE 6 STEPS THAT WILL MAKE YOUR BRAND ACTIVATION SUCCESSFUL
‘We want a new brand activation on the retail floor,’ ‘but do not know what the solution exactly is for our brand.’ Good to hear that you want to have a new activation on the retail floor, but do you know the needs for the brand?
CASE STUDY: ECO-DISPLAY VS. CARDBOARD DISPLAY
A beer brand is looking for a new retail activation for the supermarket floor across nation. The brand is not sure if it wants a permanent *eco-display for two years or a temporary cardboard display 4 times a year, so 8 times in two years. We have shown the brand the differences between…
REOPENING OF THE STORES: HOW TO INCREASE SALES IN RETAIL STORES
The reopening of the stores, a little bit closer to freedom is how many of us would describe it. The feeling that you can just go to the store, whenever you want too. The feeling for the staff instore..
ECO DISPLAY? THE IMPORTANCE OF SUSTAINABILITY
Have you ever asked yourself the question why we use so many plastic material for food, drinks, packaging, and, communication material? Why it is still not possible in every country to recycle cans?
SHOPPER MARKETING, KNOW YOUR CUSTOMER
How shopper marketing attracts the shopper’s attention and motivation to buy your product. Can you imagine yourself in a situation where you are going…