‘We want a new brand activation on the retail floor’, ‘but do not know what the solution exactly is for our brand’. Good to hear that you want to have a new activation on the retail floor, but do you know the needs for the...

How shopper marketing attracts the shopper’s attention and motivation to buy your product Can you imagine yourself in a situation where you are going to the store to only buy that one product that you just needed? Almost impossible. The path to purchase is not always...