1. Interactive displays
Consumers are increasingly involved in their shopping experience and interactive displays are a perfect example of that. Retail displays that invite touch, swipe, scroll, and interaction with the consumer offer an engaging and unforgettable shopping experience. “Augmented Reality” brings this to life, creating a 3D environment where digital content is placed in the real world through the consumer’s camera. Brands like Ikea, Sephora, and Louis Vuitton are already using AR to virtually place furniture in consumers’ homes, showcase makeup or allow customers to try on clothing.
2. Sustainable materials
Sustainability is now an integral part of the retail sector, including displays on the floor. More and more retailers are choosing for displays made from environmentally friendly and recyclable materials. By using sustainable materials, retailers can enhance their green image and meet the growing demand of conscious consumers. Curious about how we incorporate sustainable materials into brand activation? Check it out here!
3. Dynamix lighting
Lighting plays a crucial role in highlighting products and creating the right in-store atmosphere. Dynamic lighting, such as LED panels with adjustable colors and intensity or spotlights in displays, provides retailers with the opportunity to draw attention to specific products or seasonal promotions. By employing proper lighting techniques, retailers can enhance the shopping experience and boost sales.
Consumers increasingly expect personalized experiences. By leveraging technologies and data, retailers can offer personalized content and recommendations based on each customer’s individual needs and preferences. This tailored personalization improves customer engagement and increases the likelihood of purchases.