The world of displays on the retail floor is constantly innovating, making it important to stay up-to-date with the latest trends. By staying informed about trends and adapting to them, the shopping experience can be enhanced, brand perception can be strengthened and sales can be stimulated. In this blog, we will dive into four emerging trends in the field of displays that are shaping the future of retailers!
 

1. Interactive displays

Consumers are increasingly involved in their shopping experience and interactive displays are a perfect example of that. Retail displays that invite touch, swipe, scroll, and interaction with the consumer offer an engaging and unforgettable shopping experience. “Augmented Reality” brings this to life, creating a 3D environment where digital content is placed in the real world through the consumer’s camera. Brands like Ikea, Sephora, and Louis Vuitton are already using AR to virtually place furniture in consumers’ homes, showcase makeup or allow customers to try on clothing.

2. Sustainable materials

Sustainability is now an integral part of the retail sector, including displays on the floor. More and more retailers are choosing for displays made from environmentally friendly and recyclable materials. By using sustainable materials, retailers can enhance their green image and meet the growing demand of conscious consumers. Curious about how we incorporate sustainable materials into brand activation? Check it out here! 

3. Dynamix lighting

Lighting plays a crucial role in highlighting products and creating the right in-store atmosphere. Dynamic lighting, such as LED panels with adjustable colors and intensity or spotlights in displays, provides retailers with the opportunity to draw attention to specific products or seasonal promotions. By employing proper lighting techniques, retailers can enhance the shopping experience and boost sales.

4. Personalization

Consumers increasingly expect personalized experiences. By leveraging technologies and data, retailers can offer personalized content and recommendations based on each customer’s individual needs and preferences. This tailored personalization improves customer engagement and increases the likelihood of purchases.

 

So, displays play a crucial role in attracting customers, promoting sales, and enhancing brand experience. Keeping up with the latest trends in retail displays can further help your brand. Need assistance in promoting your brand in an innovative way? Let us know at info@retailcommunications.eu, and we’ll explore the possibilities together.

CASE STUDY: ECO-DISPLAY VS. CARDBOARD DISPLAY

A beer brand is looking for a new retail activation for the supermarket floor across nation. The brand is not sure if it wants a permanent *eco-display for two years or a temporary cardboard display 4 times a year, so 8 times in two years. We have shown the brand the differences between…

REOPENING OF THE STORES: HOW TO INCREASE SALES IN RETAIL STORES

The reopening of the stores, a little bit closer to freedom is how many of us would describe it. The feeling that you can just go to the store, whenever you want too. The feeling for the staff instore..

CASE STUDY: TRANSFORM SINGLE-USE RETAIL DISPLAYS INTO MULTI-USE RETAIL DISPLAYS

A beverages & food brand is looking for permanent branding on the retail floor. However, it is important to have changeable branding tools. Why? To be able to change the branding and products every season. Therefore, It is important to find a solution for the brand that is sustainable.

4 CREATIVE WAYS TO PROMOTE YOUR BRAND ON THE RETAIL FLOOR

In today’s world of retail, where competition is high, it can be difficult to make your brand stand out. It’s important to be creative in your marketing and advertising efforts to promote your brand and attract customers. Below are four creative ways to promote your retail brand.

4 UPCOMING TRENDS ON THE RETAIL FLOOR

The world of instore marketing on the retail floor is constantly innovating, read 4 emerging trends here and stay up-to-date!